Have questions on your mind with respect to digital marketing career you should definitely read this article Namaskar in this article today I am going to cover about scope of digital marketing for career people often ask me several questions with regards to digital marketing career and I thought this article is going to be of a great help to all of them this article is pretty much in the style of question answers.
Jobs in Digital Marketing
I'm taking most frequently asked question today and placing it right here in this article today in front of you guys question number one what is future of digital marketing are we at the saturation point at present the answer is very simple how can we be at a saturation point when we all know that a time to raise heavily invested in digital we consume more on digital than in real world in India there are about 500 million Internet users similarly in any other country there is an increase in usage of Internet and this is growing with a very rapid pace but campaigns like digital Indian geosphere internet Digital has reached out to the rural and faster place in the last two years your honour there's a 22% growth in usage of Internet in rural India and about 7% in urban remember 55% Indians haven't used internet yet as they start adapting to internet the processes will become more digital and there would be increasing demand of digital marketer look at the number of job openings job has about 13,000 odd openings in digital marketing domain whereas if you look at Lincoln has close to about 5,000 job openings in digital marketing and this is with respect to the keyword digital marketing itself.
Digital Marketing Courses
So if you look at SEO SEM there might be lot more job openings up there on these platforms I'm just taking two reference point but otherwise if you search for social media SEO digital you type so you will see a lot more openings up there let's understand question number two what aspect of digital marketing should I learn and how do I evaluate my skill set for various roles remember that the chill marketings have lost in the screen a lot of people who get into this domain usually gets confused to taking up courses remember when you're doing your MBA you're given a choice of electives between management HR finance marketing etc people who generally like to shape up their career in sales marketing management prefers to opt for marketing similarly digital marketing requires four different types of people number one process oriented number two creative oriented management oriented and technology oriented let's understand what are these four types of people up there number one process oriented these are the guys who basically do SEO SEM Google Analytics automation digital advertisers and tasks that don't require great content synergy so if you think you're not a creative person and not the creative genie industry still demands people who can drive great leads through Google advertisements social media advertisements and online media.
Digital Marketing as a Career
Buying if you could bring the website on top to the right on-page and off-page optimization and it would like to learn the art of these processes these are the rules which probably suits you the best then comes creative content-oriented if you are a creative person or you love to visualize this tool suits you the best your role demands you to come up with content strategy campaign ideas unique hashtag proposition creatives for digital route Iceman's liners for email basically.
if you are good at communication and inspired by creativity you can take up roles like content writer copywriter visualizer social media marketing manager so these are some of the roles that suits best for creative guys up there then comes management oriented people who have been in the marketing industry for years and want to make a career shift in digital not many want to start from scratch and they would like to get into a mid manager role or manage your role in the domain of digital these roles could be client servicing head account managers digital strategist provided they have practiced some digital in their past digital innovator who aims at market research and brings new things on table and thought leadership and aims a something innovative all the time this role is a super responsible role as you become the trendsetter and messenger of digital to the world point number four technology oriented these are those silent guides and Digital Domain who is responsible for cracking api's and do some tech based marketing innovation they are coders API developers and help solve the marketing problem through the creative marketing innovations which is purely technology oriented so if you are into coding and don't like to get into IT domain figure out agencies that aims at marketing technologies or rather digital marketing technologies now let's look at the question number three should I join a digital marketing agency or a client-side well digital marketing agency is very innovation lies they are trendsetters they believe in adapting to the change then and there they work with various verticals and it gives you opportunity to work with multiple clients at the same point of time you are responsible from day one and you get to do some amazing work it's challenging but then you love to do a lot of things up there so if you are a person who loves to take challenges want to learn a lot of things want to constantly innovate and aim at doing big things agency is a right place for you to grow your career attic of me we have worked with multiple verticals health care events real estate ecommerce personal branding retail startups.
NGOs manufacturing and I always ensure to bring something new on the table for my team to experience test and grow so if you are aiming join agency remember in agency you have a team who shares the same zeal of creative innovations so you get to work with someone whose hardcover colleague or loved to do something innovative all the time now let's look at digital marketing rules on client side or in larger companies digital marketing in companies or clients that is a fair deal provided the company gives you the freedom to give to do something creative innovative and gives you budgets to experiment but you get narrowed and you only end up doing certain monotonous tasks but this is a hassle-free rule however shifting jobs and different verticals would become a challenge as you probably wouldn't have that much industry experience so when you start from agency and get into different industry verticals and becomes a lot easier for you I'm a guy who would love to take up challenges and becoming part of agency inspires me the most and I would recommend you the same at least spend ten years of your digital career.
Salary in Digital Marketing
life or an agency and do multiple things that help you inspire yourself question number four what is the salary one can expect in digital marketing domain and how is the good life digital marketing salaries largely depends upon the following factors number one your practical knowledge to the city that you're living in three company you're working for four years of experience you carry five your vertical focus usually SEO as sim guys get limited payment compared to guys in account management or social media domain as a demands for client management as well as it requires a lot of creative solutions in an agency a starting pay on an average is about 16K to 20K for a fresher in the two or three tier city this would be between 10 to 15K generally so that's the defense up there people with minimum two years of experience gets paid anywhere between twenty five thousand to thirty five thousand four years and above around fifty thousand there are people in doors of digital marketing heads and director who takes complete responsibility of teams majorly on the client side with the pay package of anywhere between 10 lakhs to 20 lakhs but there are lot of factors that defines your growth how many things do you bring on table yourself that's the factor number one factor number two are you result oriented or process oriented if you get stuck with process alone then don't anticipate much growth factor number three how do you upgrade your skills fast number four how many clients were you able to retain in an agency factor number five how multitasking are you number 6 do you have ability to be a good team player or a great leader factor number 7 are you able to adapt to marketing innovations and changes fact number 8 are you able to achieve your goals and help your client grow well these are some of these factors remember years of experience doesn't define your success here in this industry but the results that you have brought on table the self initiatives you have taken your ability to drive the team matters the most this industry is a result oriented industry.
So if you are a person who can drive great results nothing like it now let's look at the next question number 5 I'm a fresher and people are only looking for experienced candidate what should I do yes don't lose your heart a lot of you who are planning to enter the chilla marking domain are freshers companies are looking for experienced candidates why because they don't have bandwidth to train a fresher also because they want someone to just come and get started so what should you do in this case well you should start practicing digital for yourself build your personal brand start a YouTube channel contribute content has a guest blogger or start a blog and life's traffic to run advertisements for yourself and practically implement all your learnings by watching some of the courses from NSIM you might be a fresher let your approach be of an experienced candidate let your profile show you're passionate about digital a fresher can always take an entry as an intern at NSIM we hire interns for 3 months and if they really prove their worth.
Digital Marketing Institute's Join Hands
We convert them into a potential candidate so join an agency as an intern and find your opportunity of them so do not aim at immediate employment apply for internship and show your passions for the subject and you will see a lot of difference in your career my next question is which is the best Institute to learn digital marketing my answer is none my answers probably all contradicting isn't it well have a reason behind it I learned digital marketing on my own by working in a digital marketing agency as a Content person and that got into SEO then learned social media marketing on my own offered that to the company I was then working for so basically self learning is the key the multiple courses right from the sio digital with your NSIM courses simply learn local digital Institute's join hands of local Institute if you are the person who likes to get a lot of push to drive things up there are agencies there are training companies which is purely focusing also on recruiting or driving the equipment up there so you can look into those local ones and join them join any online course.
If you're true to yourself multiple article based courses on NSIM can be of a great help to you up there I have a Facebook advertising master class that can help you master Facebook advertisements and I have shared the URL of the same the description of this article I am also launching a blogging cause soon that can help you master blogging and learn digital marketing from the scratch this one is also going to be in Hindi language so that people who wants to learn that shield marketing Hindi can subscribe for that particular course so the various courses offered by I am Indian School of Business these are three days or four days courses they are good for managers who want to upgrade their knowledge a good digital marketer is a great practitioner so practice everything you learn there's so many articles on YouTube that can help you learn and practice things on your own my next question is I'm not good at content what should I do are you talking about English content it is absolute okey you can be good at any regional languages Hindi Tamil Telugu Kannada or any other language can you create communication strategy using these languages can you trust the tweet and come up with copyright.
Create blog post get article scripts done in language of your choice you should master that and apply in an agency and see you can offer these exclusive language based creative skills you can even apply in leading regional publications and TV channels who want someone to manage digital in language of their choice so this way you still have scope in digital even if you do not understand English much my next question is how should I shave up my career as a digital marketer before you understand how digital marketing works get your marketing basics strong become more confident in marketing fundamentals now apply your learnings to digital you will see a sea of difference and this difference is only because you have made your marketing base very very strong focus on learning one aspect of digital marketing and become really strong at it and then start wearing multiple hats an SEO expert is always known as SEO expert social media expert is known as a social media expert majorly so to create that one code recognition that can help you climb the ladder not quickly so master one domain and become a king of it instead of focusing on everything and anything remember digital marketing can be very exhaustive and at the end of the day you will also need peace of mind peace of mind comes from peace of digital marketing you master the next question is my company doesn't provide training they don't have budgets what should I do you have joined a company you have got a job so congratulations for that so stop cribbing and start doing the many things that you can do on your own by learning and implementing do it and then show what you have done practice and show results if you can't do paid campaigns do organic stuff and master various kind of content test different tools and use your job as a research cloud and prove that in such conditions.
Growth in Digital Marketing
You can perform really really well so have patience and give some time to the company that has enrolled you this can only happen if it did not get even with people being individual while working in a team and offer beyond what the Chiara demands let every deliverer of yours add value to the company's Digital Ecosystem has a freemium and premium use freemium at least and show that same aim is crucial ask for minimal budgets like 5k or 10k and show your boss how the given budgets can add value to the organization it will soon become 50k if you can get some value for the budgets that your organization or your boss is given to you the next one which is the best business school to learn digital marketing well agency startup agencies can give you opportunities that you can't even imagine next one is well AI really kill the role of digital marketers a I won't kill digital marketers it will only help them artificial intelligence will take off a lot of laborious tasks off the screen which gives more opportunity for marketers to innovate and creatively scale their career.
Let's say in the world of marketing automation there's a lot of laborious tasks and insights given by tools only help marketers take wise decision chatbots have replaced live charts this helps in streamlining leads even when people are not on desk so overall artificial intelligence is a great sync to digital marketers so it is not a competition and you should not be scared of them you should start embracing them in your digital strategy the next question is I'm the spinner of school can I get into digital marketing I'm college dropout can I do digital marketing I'm a housewife can I become a digital marketer there's no age limit there's no barriers you can get into digital marketing anytime you want just you prove yourself by practicing remember internship apply for the same at places and prove your worth to them you can even be a cool Instagram or for some of the brands so sometimes it's all about your addiction to social media or digital that can help you land into digital marketing as well remember creativity content and the processes this will probably help you so these are some of the tips for people who want to shape up their career in digital marketing.
Jobs in Digital Marketing
I'm taking most frequently asked question today and placing it right here in this article today in front of you guys question number one what is future of digital marketing are we at the saturation point at present the answer is very simple how can we be at a saturation point when we all know that a time to raise heavily invested in digital we consume more on digital than in real world in India there are about 500 million Internet users similarly in any other country there is an increase in usage of Internet and this is growing with a very rapid pace but campaigns like digital Indian geosphere internet Digital has reached out to the rural and faster place in the last two years your honour there's a 22% growth in usage of Internet in rural India and about 7% in urban remember 55% Indians haven't used internet yet as they start adapting to internet the processes will become more digital and there would be increasing demand of digital marketer look at the number of job openings job has about 13,000 odd openings in digital marketing domain whereas if you look at Lincoln has close to about 5,000 job openings in digital marketing and this is with respect to the keyword digital marketing itself.
Digital Marketing Courses
So if you look at SEO SEM there might be lot more job openings up there on these platforms I'm just taking two reference point but otherwise if you search for social media SEO digital you type so you will see a lot more openings up there let's understand question number two what aspect of digital marketing should I learn and how do I evaluate my skill set for various roles remember that the chill marketings have lost in the screen a lot of people who get into this domain usually gets confused to taking up courses remember when you're doing your MBA you're given a choice of electives between management HR finance marketing etc people who generally like to shape up their career in sales marketing management prefers to opt for marketing similarly digital marketing requires four different types of people number one process oriented number two creative oriented management oriented and technology oriented let's understand what are these four types of people up there number one process oriented these are the guys who basically do SEO SEM Google Analytics automation digital advertisers and tasks that don't require great content synergy so if you think you're not a creative person and not the creative genie industry still demands people who can drive great leads through Google advertisements social media advertisements and online media.
Digital Marketing as a Career
Buying if you could bring the website on top to the right on-page and off-page optimization and it would like to learn the art of these processes these are the rules which probably suits you the best then comes creative content-oriented if you are a creative person or you love to visualize this tool suits you the best your role demands you to come up with content strategy campaign ideas unique hashtag proposition creatives for digital route Iceman's liners for email basically.
if you are good at communication and inspired by creativity you can take up roles like content writer copywriter visualizer social media marketing manager so these are some of the roles that suits best for creative guys up there then comes management oriented people who have been in the marketing industry for years and want to make a career shift in digital not many want to start from scratch and they would like to get into a mid manager role or manage your role in the domain of digital these roles could be client servicing head account managers digital strategist provided they have practiced some digital in their past digital innovator who aims at market research and brings new things on table and thought leadership and aims a something innovative all the time this role is a super responsible role as you become the trendsetter and messenger of digital to the world point number four technology oriented these are those silent guides and Digital Domain who is responsible for cracking api's and do some tech based marketing innovation they are coders API developers and help solve the marketing problem through the creative marketing innovations which is purely technology oriented so if you are into coding and don't like to get into IT domain figure out agencies that aims at marketing technologies or rather digital marketing technologies now let's look at the question number three should I join a digital marketing agency or a client-side well digital marketing agency is very innovation lies they are trendsetters they believe in adapting to the change then and there they work with various verticals and it gives you opportunity to work with multiple clients at the same point of time you are responsible from day one and you get to do some amazing work it's challenging but then you love to do a lot of things up there so if you are a person who loves to take challenges want to learn a lot of things want to constantly innovate and aim at doing big things agency is a right place for you to grow your career attic of me we have worked with multiple verticals health care events real estate ecommerce personal branding retail startups.
NGOs manufacturing and I always ensure to bring something new on the table for my team to experience test and grow so if you are aiming join agency remember in agency you have a team who shares the same zeal of creative innovations so you get to work with someone whose hardcover colleague or loved to do something innovative all the time now let's look at digital marketing rules on client side or in larger companies digital marketing in companies or clients that is a fair deal provided the company gives you the freedom to give to do something creative innovative and gives you budgets to experiment but you get narrowed and you only end up doing certain monotonous tasks but this is a hassle-free rule however shifting jobs and different verticals would become a challenge as you probably wouldn't have that much industry experience so when you start from agency and get into different industry verticals and becomes a lot easier for you I'm a guy who would love to take up challenges and becoming part of agency inspires me the most and I would recommend you the same at least spend ten years of your digital career.
Salary in Digital Marketing
life or an agency and do multiple things that help you inspire yourself question number four what is the salary one can expect in digital marketing domain and how is the good life digital marketing salaries largely depends upon the following factors number one your practical knowledge to the city that you're living in three company you're working for four years of experience you carry five your vertical focus usually SEO as sim guys get limited payment compared to guys in account management or social media domain as a demands for client management as well as it requires a lot of creative solutions in an agency a starting pay on an average is about 16K to 20K for a fresher in the two or three tier city this would be between 10 to 15K generally so that's the defense up there people with minimum two years of experience gets paid anywhere between twenty five thousand to thirty five thousand four years and above around fifty thousand there are people in doors of digital marketing heads and director who takes complete responsibility of teams majorly on the client side with the pay package of anywhere between 10 lakhs to 20 lakhs but there are lot of factors that defines your growth how many things do you bring on table yourself that's the factor number one factor number two are you result oriented or process oriented if you get stuck with process alone then don't anticipate much growth factor number three how do you upgrade your skills fast number four how many clients were you able to retain in an agency factor number five how multitasking are you number 6 do you have ability to be a good team player or a great leader factor number 7 are you able to adapt to marketing innovations and changes fact number 8 are you able to achieve your goals and help your client grow well these are some of these factors remember years of experience doesn't define your success here in this industry but the results that you have brought on table the self initiatives you have taken your ability to drive the team matters the most this industry is a result oriented industry.
So if you are a person who can drive great results nothing like it now let's look at the next question number 5 I'm a fresher and people are only looking for experienced candidate what should I do yes don't lose your heart a lot of you who are planning to enter the chilla marking domain are freshers companies are looking for experienced candidates why because they don't have bandwidth to train a fresher also because they want someone to just come and get started so what should you do in this case well you should start practicing digital for yourself build your personal brand start a YouTube channel contribute content has a guest blogger or start a blog and life's traffic to run advertisements for yourself and practically implement all your learnings by watching some of the courses from NSIM you might be a fresher let your approach be of an experienced candidate let your profile show you're passionate about digital a fresher can always take an entry as an intern at NSIM we hire interns for 3 months and if they really prove their worth.
Digital Marketing Institute's Join Hands
We convert them into a potential candidate so join an agency as an intern and find your opportunity of them so do not aim at immediate employment apply for internship and show your passions for the subject and you will see a lot of difference in your career my next question is which is the best Institute to learn digital marketing my answer is none my answers probably all contradicting isn't it well have a reason behind it I learned digital marketing on my own by working in a digital marketing agency as a Content person and that got into SEO then learned social media marketing on my own offered that to the company I was then working for so basically self learning is the key the multiple courses right from the sio digital with your NSIM courses simply learn local digital Institute's join hands of local Institute if you are the person who likes to get a lot of push to drive things up there are agencies there are training companies which is purely focusing also on recruiting or driving the equipment up there so you can look into those local ones and join them join any online course.
If you're true to yourself multiple article based courses on NSIM can be of a great help to you up there I have a Facebook advertising master class that can help you master Facebook advertisements and I have shared the URL of the same the description of this article I am also launching a blogging cause soon that can help you master blogging and learn digital marketing from the scratch this one is also going to be in Hindi language so that people who wants to learn that shield marketing Hindi can subscribe for that particular course so the various courses offered by I am Indian School of Business these are three days or four days courses they are good for managers who want to upgrade their knowledge a good digital marketer is a great practitioner so practice everything you learn there's so many articles on YouTube that can help you learn and practice things on your own my next question is I'm not good at content what should I do are you talking about English content it is absolute okey you can be good at any regional languages Hindi Tamil Telugu Kannada or any other language can you create communication strategy using these languages can you trust the tweet and come up with copyright.
Create blog post get article scripts done in language of your choice you should master that and apply in an agency and see you can offer these exclusive language based creative skills you can even apply in leading regional publications and TV channels who want someone to manage digital in language of their choice so this way you still have scope in digital even if you do not understand English much my next question is how should I shave up my career as a digital marketer before you understand how digital marketing works get your marketing basics strong become more confident in marketing fundamentals now apply your learnings to digital you will see a sea of difference and this difference is only because you have made your marketing base very very strong focus on learning one aspect of digital marketing and become really strong at it and then start wearing multiple hats an SEO expert is always known as SEO expert social media expert is known as a social media expert majorly so to create that one code recognition that can help you climb the ladder not quickly so master one domain and become a king of it instead of focusing on everything and anything remember digital marketing can be very exhaustive and at the end of the day you will also need peace of mind peace of mind comes from peace of digital marketing you master the next question is my company doesn't provide training they don't have budgets what should I do you have joined a company you have got a job so congratulations for that so stop cribbing and start doing the many things that you can do on your own by learning and implementing do it and then show what you have done practice and show results if you can't do paid campaigns do organic stuff and master various kind of content test different tools and use your job as a research cloud and prove that in such conditions.
Growth in Digital Marketing
You can perform really really well so have patience and give some time to the company that has enrolled you this can only happen if it did not get even with people being individual while working in a team and offer beyond what the Chiara demands let every deliverer of yours add value to the company's Digital Ecosystem has a freemium and premium use freemium at least and show that same aim is crucial ask for minimal budgets like 5k or 10k and show your boss how the given budgets can add value to the organization it will soon become 50k if you can get some value for the budgets that your organization or your boss is given to you the next one which is the best business school to learn digital marketing well agency startup agencies can give you opportunities that you can't even imagine next one is well AI really kill the role of digital marketers a I won't kill digital marketers it will only help them artificial intelligence will take off a lot of laborious tasks off the screen which gives more opportunity for marketers to innovate and creatively scale their career.
Let's say in the world of marketing automation there's a lot of laborious tasks and insights given by tools only help marketers take wise decision chatbots have replaced live charts this helps in streamlining leads even when people are not on desk so overall artificial intelligence is a great sync to digital marketers so it is not a competition and you should not be scared of them you should start embracing them in your digital strategy the next question is I'm the spinner of school can I get into digital marketing I'm college dropout can I do digital marketing I'm a housewife can I become a digital marketer there's no age limit there's no barriers you can get into digital marketing anytime you want just you prove yourself by practicing remember internship apply for the same at places and prove your worth to them you can even be a cool Instagram or for some of the brands so sometimes it's all about your addiction to social media or digital that can help you land into digital marketing as well remember creativity content and the processes this will probably help you so these are some of the tips for people who want to shape up their career in digital marketing.
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